Sunburn Tuborg x The Hype
Brief:
Asia’s biggest Dance Music Festival i.e. SUNBURN FESTIVAL came up with this amazing campaign. A 3-day Musical festival in Goa where we need to align our influencers for these New Year festivities.
Goal-
Our major objective in this Campaign was to make the audience aware of the fun and enjoyment in this beautiful location happening around New Year's eve and spreading the word about how they can also spend some quality time with their friends and families.
Results-
Results were mesmerizing as the campaign was performed with influencers of different genres like travel, and lifestyle who are marvelous with their approach in their niche, also have an audience who can generate awareness about the FESTIVAL, enhancing the visibility of SUNBURN over the platform and delivering finest content to user to engage with the campaign. We, with our team, gave our vigorous or determined attempt just to make sure campaign go perfectly well as we wanted it to be.
Result:
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6 Influencers collaborated
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477K+ Impressions
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5.21% Engagement Rate
Campaign Deliverables:
Static + Story OR Reel + Story